Written by Nicole Bayes, Shiatsu Practitioner MRSS (tt) and Marketing Manager www.nicolebayes.com
Kindly edited by Tasmin Rohman and Dinah John, Principal of the Shiatsu College.
Marketing can be an emotional topic for some of us, especially for holistic practitioners I find. Why? Because the subject of marketing actually taps into some far deeper personal issues and can highlight unresolved internal conflicts. When we embark on a new marketing project these sensitive issues can be triggered, particularly for those of us who are self-employed and when working with clients, I am aware of this.
If you feel opposed to engaging in a programme of marketing, perhaps read the following topics and consider if they may be the cause of some resistance. I am sure there will be reasons other than the ones presented - the simplest being, that marketing is just not an area of interest for you. If that is the case, then hopefully you are able to afford to outsource support. If you have limited resources however, and need to do the marketing yourself, then these areas might provide a working ground for reflection to support the next step for your business.